Privacy Policy

Last updated: 11 April 2022
At Kite we are committed to protecting and respecting your privacy and data. We have adopted a Privacy Policy that guides how we collect, store and use the information that you provide us with. Please take a moment to read this policy carefully as we want you to be confident that the way we handle your data is completely transparent, fair and reasonable.

Whenever you provide personal information we are legally obliged to use your information in line with all applicable laws concerning the protection of personal data, including the Data Protection Act 1998 (DPA),The General Data Protection Regulation 2016 (GDPR) and other subsequent data protection laws.

1. Who we are
2. Why we collect personal information
3. What data we collect and when
4. Who we share it with
5. How we store data
6. Our lawful bases for using your information
7. Our data retention policy
8. Your rights
9. Changes to this policy
10. Contact and complaints

1. Who we are

1.1 We are Kite Kids Ltd (Kite), registered in England and Wales under company number 6156545. We have our registered office at 18 Branksome Business Park, Poole, Dorset, BH12 1DW. Our VAT number is GB983895348.

1.2 Kite is a ‘data controller’ which means we are responsible for determining how we process your data.

2. Why we collect personal information

2.1 To be able to fulfil orders you place with us.

2.2 To provide you with information, products or services that you request from us or which we feel may be of interest to you.

2.3 To ensure that content from our site is presented in the most effective manner for you and your devices.

2.4 To notify you about changes to our services.

2.5 To respond to any questions or complaints you may have raised with us.

3. What data we collect and when

3.1 We collect and process personal data that you give to us when you:

3.1.1 Submit your contact information to us while placing an order with us. We hold personal information including your name, email address, phone number(s), home address, shipping address(es) and billing address(es) as well as transaction data such as what you added to your cart so that we can process and fulfil your order. Please note we do not retain or store credit card, debit card or other confidential payment information. Additionally, we may also obtain information as a result of authentication or identity checks. This information allows us to process your order and to let you know the status of your order.

3.1.2 Create an account on our website we will collect your name and email address.

3.1.3 Sign up to receive emails via our website footer using your email address.

3.1.4 Enter a competition, promotion or survey for which you may provide a variety of appropriate information.

3.1.5 Get in touch to make an enquiry, discuss your order or make a complaint via email, our website contact form, social media, telephone or post for which you may provide a variety of appropriate information such as your name, email address and telephone number.

3.2 When you visit our website we may collect certain non-personal information about your visit, for example: pages visited, times and volume of use of our website as well as traffic data which includes logs, details of networks, time of log-in or access, length of sessions and similar systems data.

3.3 Our site uses cookies to distinguish you from other users of the site. This allows us to help you view content more efficiently, improve the overall user experience, and to help direct relevant advertising to you. Most browsers are automatically set to accept cookies but usually you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you will still be able to use some of the features on our website but you will not be able to add products to your cart or place an order with us. For our full cookie policy see here.

4. Who we share your data with

4.1 We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.

4.2 We will keep your information within our group except where disclosure is required or permitted by law or when we use third party service providers (“data processors”) to supply or support our services to you. We have agreements in place with our data processors which means that they cannot do anything with your personal data unless we have instructed them to do so. They will not share your personal data with any organisation apart from us. They will hold it securely and retain it for an agreed period.

4.3 We may also share your name, address and telephone number with third party fulfilment partners to enable them to deliver your order and contact you if there is an issue.

4.4 We may also contact you via email to invite you to review any services and/or products you received from us in order to collect your feedback and improve our services and products (the “Purpose”). We use an external company, Trustpilot A/S (“Trustpilot”), to collect your feedback which means that we will share your name, email address and order number with Trustpilot for the Purpose. If you want to read more about how Trustpilot process your data, you can find their Privacy Policy here.

4.4.1 We may use such reviews in other promotional material and media for our advertising and promotional purposes.

4.5 We will not sell or rent your personal information to other organisations for marketing purposes.

5. How we store data

5.1 We try to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorised use. The transmission of information via the internet is not completely secure and any transmission is at your own risk; although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site.

5.2 The data that we collect from you may be transferred to, stored, and/or processed at a destination outside the European Union (EU). By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

6. Our lawful bases for using your information

6.1 We need a "lawful basis" for collecting and using information about you. There are different lawful bases for using personal data which are set out in the data protection laws.

6.2 The lawful bases on which we rely so that we can use your personal information for the purposes set out in this policy are:

6.2.1 Contract: Using your information for us to either perform the contract between us when you place an order on our website or to take steps before we enter into a contract at your request.

6.2.2 Legitimate interest: Using your information for our legitimate business interest as long as our interest is not outweighed by the potential impact on your privacy. For example, we rely on legitimate interest as our lawful basis to send you marketing information by email or post, if you have provided us your personal information and you have consented to receiving marketing information.

6.2.3 Legal compliance: Using your information will be necessary for us to comply with a legal or regulatory obligation which is placed on us. If you no longer wish to receive emails from us then please use the unsubscribe link which is at the bottom of every email that we send, or email us at If you no longer wish to receive postal mailings from us please email

7. Our data retention policy

7.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. If you would like more information, please contact

8. Your rights

8.1 In accordance with data protection laws you have, under certain circumstances, the right to:

8.1.1 Access your information. You can request the data that we hold about you by sending a description of the information you would like to see together with proof of your identity to us via email or post.

8.1.2 Correct your information. If for any reason you are concerned that the personal information we hold is not correct, please contact us at

8.1.3 Erase your information. If you would like us to remove the personal information we hold about you, please contact us at

8.1.4 Object to processing or to restrict processing. If you wish for us not to process your data for marketing purposes or to restrict our processing please contact us at

8.1.5 Request your data to be transferred. If you would like us to transfer your data please contact us at

9. Changes to this policy

9.1 We may make changes to this policy so we recommend you check back from time to time to see any updates or changes. We will amend the date at the top of this page when we make changes. Our current privacy policy applies to all information that we have about you.

10. Contact and complaints

10.1 If you have any questions, comments and requests regarding this privacy policy please address them to Privacy, Kite Clothing, 18 Branksome Business Park, Poole, Dorset, BH12 1DW, email or call us on +44 (0)1202 733222.

10.2 If you are not satisfied with our privacy policy or how we have handled your information you can contact the Information Commissioner’s Office (ICO) in writing to Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.