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Baby
VIEW ALL
SHOP BY SIZE
50 cm
56 cm
62 cm
68 cm
74 cm
80 cm
86 cm
92 cm
98 cm
Premature 1.5kg
Premature 1.8kg
Premature 2kg
Premature 2.5kg
Premature 3.4kgs
CLOTHING
Bodysuits
Sleepsuits
Rompers & Dungarees
Tops
Dresses & Skirts
Leggings & Trousers
Beachwear & Swimwear
Cardigans & Layers
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ACCESSORIES
Socks
Hats
Bibs
Muslins
Blankets
Sleeping Bags
Pyjamas
Bath Towels
Girls
VIEW ALL
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50 cm
56 cm
62 cm
68 cm
74 cm
80 cm
86 cm
92 cm
98 cm
104 cm
110 cm
116 cm
122 cm
128 cm
134 cm
146 cm
158 cm
CLOTHING
Tops & T-shirts
Jumpers & Cardigans
Sweatshirts & Hoodies
Trousers & Joggers
Leggings
Dresses
Skirts & Shorts
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SHOP BY SIZE
50 cm
56 cm
62 cm
68 cm
74 cm
80 cm
86 cm
92 cm
98 cm
104 cm
110 cm
116 cm
122 cm
128 cm
134 cm
146 cm
158 cm
CLOTHING
Tops & T-shirts
Jumpers & Cardigans
Sweatshirts & Hoodies
Trousers & Jeans
Leggings & Joggers
Shorts
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Leggings & Joggers
Shorts
Dresses & Skirts
Beachwear & Swimwear
Outerwear
BABY & CHILDREN'S ACCESSORIES
Socks & Tights
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Nightwear & Underwear
Bibs
Muslins
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Sleeping Bags
Bath Towels
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WOMEN
Tops, Blouses & Shirts
Knitwear & Layers
Shorts & Skirts
Dresses
Jeans
Trousers, Leggings & Loungers
Nightwear
Outerwear
Bags & Accessories
Collections
Matching Family Outfits
Matching Pyjamas
Stripes
Rainbows
All Things Pink
Magical and Mythical Creatures
Wild Animals
Sea Life Prints
Floral Clothing
Ditsy Florals
Fruit and Veg Prints
Nautical Clothing
On The Farm
From Tractors to Trains
Woodland Animals and Insects
Check Styles
Animals
OUTLET
ALL OUTLET
BABY OUTLET
GIRLS OUTLET
BOYS OUTLET
ALL KIDS OUTLET
WOMENS OUTLET
SHOP BY DISCOUNT
30% off
40% off
50% off
Baby Shop by Size
50 cm
56 cm
62 cm
68 cm
74 cm
80 cm
86 cm
92 cm
98 cm
Children Shop by Size
104 cm
110 cm
116 cm
122 cm
128 cm
134 cm
146 cm
158 cm
Women Shop by Size
EU 34
EU 36
EU 38
EU 40
EU 42
EU 44
EU 46
EU 48
About Us
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Blog
13 Apr 2026
Growing Brave Launch Event
30 Dec 2025
What Flies Our Kite - 2025 Highlights
01 Oct 2025
Kite's 18th Birthday
04 Jul 2025
Charlotte's Summer Holiday Edit
02 Jun 2025
May 2025 Shop of the Month
23 May 2025
Megan's Baby Shower Edit
02 May 2025
April 2025 Shop of the Month
09 Apr 2025
Alison's Summer Edit
01 Apr 2025
March 2025 Shop of the Month
01 Mar 2025
February 2025 Shop of the Month
28 Feb 2025
The Upside
01 Feb 2025
January 2025 Shop of the Month
08 Jan 2025
December 2024 Shop of the Month
01 Dec 2024
November 2024 Shop of the Month
08 Nov 2024
Pig Pannage
01 Nov 2024
October 2024 Shop of the Month
25 Oct 2024
Happy Hallow-green
18 Oct 2024
Behind the scenes at our factories
04 Oct 2024
The Hug
01 Oct 2024
September 2024 Shop of the Month
20 Sep 2024
National Eczema Week
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