Hooray for today
Our new childrenswear collection celebrates the gift of each and every day.
Inspired by optimism and the power of positivity, this season is bursting with bright colours, joyful prints and captivating designs to make you smile.
Read on to discover what inspired our theme, explore our feel-good prints and find out which are our team’s favourites.
"The best preparation for the future is to live as if there were none." - Albert Einstein.
It was during the depths of lockdown in early 2021 that our founder, Jo, found the inspiration for hooray for today:
"Channelling a glass half-full approach certainly helped me, and I'm sure many others, through this time.
Inspired by treating every day as a gift and appreciating the little wins in life, we’ve created our most uplifting, joyful and positive collection yet!"
A collection of colour
At the start of each season, Jo curates a coordinated colour palette that builds the basis for the designs.
These carefully selected colours complement each other and provide so many mix and match opportunities across our styles.
This season you'll find springtime shades of green, playful pinks and purples, beautiful blues and more. All of the colours combine perfectly to create this fabulous new range.
Our garment designs are brought to life through our wonderful hand drawn all-over prints, each packed full of thoughtful details.
We are a curious bunch of people and so you can be sure that behind all of our original and unique prints is a tale to tell!
The team's top prints
Our range is packed full of fun. You'll find farm park friends, seasonal strawberries, fascinating florals and so much more.
We decided to pose members of Kite HQ a tricky question...
"Which is your favourite new collection print, and why?"
Read on to find out what they said...
"For me, it's bun bun. I love the way the bunnies look like they have their own inquisitive little personalities and I can imagine them happily hopping around together eating carrots!
Also, these styles make the perfect gift for a newborn. They look so cute on both boys and girls."
Jo R, our queen of picking and packing.
"Visiting the local pond near my parent’s home is always a great mini adventure for my son and I. We love seeing who we can spot each time and what they are up to that day.
So for me, our pond life print is just perfect and I love the way the blue makes all of the other colours pop."
Lucy, our marketing mogul.
"Flower time is my favourite print because I love the story behind it.
When we developed this design we looked at how flowers can help us tell the time according to when their petals open.
It was great fun creating a print using flowers that bloom at different times of the day. I love the vibrant and uplifting result to boot!"
Jo, our fabulous founder.
Best day ever
"My three boys used to love visiting Farmer Palmer's, our local farm park.
This print brings back fun memories of tractor rides and feeding the goats, the sunshine would be a bonus!"
Roger, our managing director.
"The swannery print is my favourite from this collection because it's such a timeless classic.
I can see both my daughter and son wearing this and then passing it on and on without the design ageing. It's the ultimate print for a sustainable garment."
Eve, our product perfector.
"These sweet strawbs are so fun, they put a big smile on my face.
Also, my fridge is constantly stocked with strawberries and cream throughout summer. It's my favourite quick and easy dessert!"
Marie, our sales extraordinaire.
"Without bees we wouldn't have the beautiful planet that we do. Their super pollinating powers are so important to us all.
Bumbles and blooms go hand in hand, both in nature and in this print, I think it's just beautiful!"
Sarah, our operational whizz.
"Pink, polka and pony, what more could you want?
This is such a fab print that I think so many pony-mad little ones (and big ones) will love. It has to be my fave."
Milly, our social media star.
"This print is packed full of colour and fun. It reminds me of long car journeys as a child playing never-ending games of I spy out of the window.
My parents had lots of patience, that's for sure!"
Robert, our website wizard.
"Does anyone else count a ladybird's spots to work out their age?
My son and I always do this, and he's very impressed with lots of spots. Although it doesn't actually tell their age, it is lots of fun!"
Andrea, our numbers know-it-all.
Explore the collection
Click below to discover all of our great styles and find new favourites for your little one.