Have you ever wondered how we create our beautiful designs? Well, now is the time to find out.
Come and join us behind the scenes as we share with you the story of how our autumnal animal ramble print was brought to life.
All of our prints are designed with passion and care, and each and every one is the result of months of hard work from our design team.
The first step in the process is to carefully decide on our theme, which this season is The Good Life. Then, it's time to think of print ideas. What does The Good Life mean to Kite and how can we bring it to life through different designs that our customers will love?
For us, The Good Life is many things, and walks through nature and appreciating the animals and beauty that surround us is definitely one of them. Our talented design team had a feeling that these simple pleasures could inspire a lovely print. (Spoiler alert, we think they were right!)
They started by deciding which woodland animals to include, thinking about the textures and details of the print, and picking out colours from the carefully curated seasonal palette.
It was then time for the first draft to get underway. However, it's true what they say, the devil is in the detail.
At first glance you may not think the initial draft looks much different to the final print, but if you take a closer look, you can see why our design team thought it wasn't quite right.
With white around the eyes the rabbit looked a little startled, the fox wasn't quite as cute and cuddly as it could be, and the speckles were a touch too big, taking focus away from the other parts of the design.
So, after lots of discussions and input from the whole team, it was back to our fab designer, Paige, for the final touches.
Getting the perfect scale, colours and details is a tricky task and takes longer than you might imagine.
Once we have the final print, off to the factory it goes! We send a digital, 32cm tile of the design to our factory who then send it to the print house. Once there, a process called rotary screen printing is used to transfer the print onto the fabric.
This involves engraving a cylindrical screen for each colour that is used in the print. Each rotating screen is then automatically fed with GOTS approved printing paste or ink which is pressed through mesh onto our organic fabric as it continuously passes through.
Once complete, the fabric goes back to the factory where it is used to create our beautiful garments that you all know and love. Ta-da!